The fastest way for shoppers to find your liquor store online.
Pouri gets your store found on Google, Bing and AI assistants like ChatGPT, Gemini and Perplexity. It connects to your POS and keeps every bottle, can and case listed with live stock. It spots new wine, beer and spirits releases before they land and turns your shelves into short videos for Instagram and YouTube. Run one shop or every location from one login.
Always have something new to show
New items feed the listings, the listings feed the videos, and the videos bring shoppers back to your store and the apps. It works the same for one shop or twenty.
- ✓ One clean catalog synced from your POS
- ✓ Listed on Google and Bing with live stock
- ✓ Cited by ChatGPT, Gemini and AI Overviews
- ✓ A visibility score for each location
- ✓ Every store managed from one login
Morning, Maria!
All 4 stores went up in visibility this week. 3 new arrivals are ready to list at Main St.
Compare storesSmall Batch Bourbon 750ml
Coastal Sauvignon Blanc 2025
Challenges of the beverage store
Whether you run one liquor store or a chain, the biggest frustration is the same: shoppers can't find you online. Here's what gets in the way, and how Pouri fixes each part.
Shoppers can't find you online
When someone searches "liquor store near me" or a specific bottle, the big chains win if your store isn't on Google, Bing and the apps with the right details. Pouri publishes your catalog everywhere shoppers look and runs your Google Business Profile on autopilot.
AI assistants don't mention you
Shoppers now ask ChatGPT, Gemini or Google's AI Overview which store near them carries a bottle. If your store details, stock and reviews aren't structured for AI, those answers send people to someone else. Pouri makes your store readable by AI search engines and tracks when it gets cited.
Out-of-stock orders hurt your ranking
Every cancelled order pushes a store down in app rankings. Pouri keeps live stock synced from your POS so you stop selling bottles you don't have.
The big chains list new releases first
Being first in the neighborhood to list an allocated bourbon, a new IPA or a seasonal wine is where your store can win. Pouri watches distributor lists and launch signals, then lists the item everywhere within minutes of it hitting your shelf.
No time to make content
Owners don't have hours to spend in an editing app. Pouri turns your catalog, supplier assets or a quick phone clip into ready-to-post videos you can approve a week at a time.
Fear of breaking an ad rule
Many owners avoid advertising entirely because alcohol rules are strict. Pouri checks every video and promo against 21+ targeting, Meta and Google alcohol policies and state rules before it goes out.
Commissions eat your margin
Marketplace fees can wipe out the profit on a sale. Pouri sets channel-specific pricing with margin guardrails, and shows true profit per channel after commissions and ad costs.
Running more than one store
Each location has its own stock, prices and Google profile, and keeping them all right by hand doesn't scale. Pouri manages every store from one login. Listings, reviews and videos are set per location, and one dashboard compares them.
So we built Pouri. One product that gets every liquor store you run found, and keeps it first with every new bottle.
From new item to sold bottle
Seven modules built around wine, beer and spirits. Each step feeds the next, so the owner or store manager only approves.
Every bottle, found on Google and Bing.
Pouri connects to your POS and keeps a clean master catalog with proper titles, sizes, images and tasting notes. Your Google Business Profile and Bing Places listing run on autopilot: weekly posts, product listings, correct hours and answered questions. Products show in Google and Bing local results with live stock, and the same catalog syncs to the delivery apps and your store site. Pouri drafts a reply to every review for you to approve. Chains get a separate catalog, stock feed and Google profile for each store.
One store or every locationGet recommended by AI assistants
More shoppers now ask ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google AI Overviews where to buy a bottle tonight. Pouri structures your catalog, store details and reviews so AI engines can read them. It publishes product and store schema markup and an llms.txt file on your site. Every week it checks whether your store shows up in AI answers for the questions that matter, store by store.
AEO · GEO · AI OverviewsSee new releases before anyone else
The new item feed pulls from distributor price lists (CPLs), the TTB COLA registry, supplier announcements, social and search trends, and new listings at nearby stores. Every item gets a relevance score for your store. Request it from the rep or order with one tap.
Launch calendar & one-tap orderingIn stock at noon, listed by lunch
When your POS shows a new item in stock, Pouri lists it everywhere, adds it to New Arrivals on your store site, posts it to Google and triggers a video. Shoppers who hit "notify me" hear about it first.
Handoff in minutesYour catalog becomes content
Pouri makes vertical videos for Instagram Reels and YouTube Shorts, plus 6 and 15 second YouTube ads. It adds a voiceover, licensed music, on-screen pricing and your logo. Templates cover new drops, weekend deals, staff picks, release countdowns, tastings and holiday gifts. Every video passes a compliance check before it goes out.
21+ · Meta & Google policy · NJ ABCPriced right on every app
Pouri tracks competitor prices on the delivery apps within a few miles and flags items where you're overpriced on things people search for. Promotions can be timed to distributor deals using CPL and RIP data, so the discount is funded upstream and not out of your margin.
Margin guardrails per channelKnow which videos sold bottles
One dashboard shows your visibility score by channel, search rank in each app, new item sell-through at 30, 60 and 90 days, and ad spend tied to sales. Chains can compare stores side by side. A single order inbox across all apps and locations handles auto-accept and substitution rules.
True profit per channelWhat changes with Pouri
The visibility problem gets solved first, because it shows results fast and gives Pouri the stock data everything else depends on.
Live in the first month
Catalog and POS sync, Google and Bing automation and AI search visibility go live in the first 30 days. The new item feed and organic video posting start in the same window.
Found on Google, Bing and AI
Google, Bing, the delivery apps and your own store site stay in sync with live stock at each store, so AI assistants have correct data to cite.
Compliance checked on every ad
Audience targeting, Meta and Google alcohol policies and state rules (NJ ABC first) are checked before anything goes out.
Coming soon
After the first 30 days, the next phases add paid reach, pricing intelligence and supplier tools.
Geo-Targeted Paid Video Ads
Competitor Pricing
Preorders & Notify Me
Assortment Recommendations
Supplier Analytics
How Pouri works
Three steps. Most of them happen on their own.
Connect your POS
Pouri syncs your catalog from your POS and cleans it up with proper titles, sizes, images and tasting notes. You see your visibility score on day one.
Go live everywhere
Listings publish to Google, Bing, the delivery apps and your store site with channel-specific pricing. Reviews get a QR or SMS request after each purchase, and Pouri drafts every reply.
Approve a week of content
New arrivals and deals become videos. Approve them in one sitting and Pouri posts at the right times, then shows which ones sold bottles.
Three promises that shape every feature we ship.
Get found. Be first. Sell more bottles.
Show up where shoppers search
Correct listings, live stock and an active Google profile for each location, so your store appears when someone nearby looks for a bottle, on the apps, on Google and in AI answers.
Beat the chains to new releases
Know what's coming before it reaches the distributor, and list it everywhere the minute it lands on your shelf.
See what actually worked
Videos, ads and promos tie back to POS sales and marketplace orders, so you put money into what moves product.
What liquor store owners and chain operators ask before choosing Pouri.
Common questions
What is Pouri?
Pouri helps liquor and beverage stores get found online. It gets your wine, beer and spirits found on Google, Bing and AI assistants, finds new items that fit your store, and turns your products into short videos and ads for Instagram and YouTube.
Does Pouri work for a single store and for chains?
Yes. A single store gets everything set up around one catalog and one Google profile. A chain gets each location set up with its own stock, prices, Google profile and videos, all managed from one login with a dashboard that compares stores.
What is AEO / GEO and why does it matter for a liquor store?
AEO (answer engine optimization) and GEO (generative engine optimization) mean getting your store named in answers from AI assistants like ChatGPT, Gemini, Perplexity and Google AI Overviews. When a shopper asks "where can I buy this bottle near me", those tools pick a few stores to mention. Pouri keeps your store details, stock, reviews and schema markup consistent and readable so your store is one of them, and reports how often it gets cited.
Where will my store show up?
On Google (Business Profile, Maps and free local product listings), Bing (Bing Places and local results) and in AI assistants like ChatGPT, Gemini, Perplexity and Copilot. Pouri connects to your POS, keeps store details consistent across Yelp and Apple Maps, and syncs the same catalog to the delivery apps and your own store site.
Where does the new item feed get its data?
From distributor price lists (CPLs), the TTB COLA registry for early launch signals, supplier and allocation announcements, social and search trends, and new listings at competing stores nearby on the delivery apps.
How do the AI videos get made?
Pouri uses your catalog images, supplier brand assets or a quick phone clip you record in the aisle. It trims, captions and polishes the video, then adds a voiceover, licensed music, on-screen pricing and your logo and address.
Will my ads break alcohol advertising rules?
Every video and promo is checked before it goes out: 21+ audience targeting, Meta and Google alcohol ad policies, no content that appeals to minors, no health claims, responsible drinking messaging where required, and state promotion rules, starting with NJ ABC.
How does Pouri protect my margin on the delivery apps?
Each channel gets its own pricing with margin guardrails, so commissions don't wipe out your profit. The dashboard shows true profit per channel after commissions and ad costs.
How fast can I get started?
The first 30 days cover catalog and POS sync, Google automation, marketplace listings, the new item feed and organic video posting. You see your visibility score on day one.
See your visibility score on day one.
Connect your POS and Pouri shows where each of your stores stands on Google, Bing and AI assistants. Then it starts fixing it.
Questions? hello@pouri.ai →